he Brief

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Gluetrail is a user-friendly no-code automation platform that streamlines the process of data preparation and activation by consolidating it into a single, easy-to-use platform.

Founders

Anne-Charlotte Chauvet

Baptiste Coquelle

Y Combinator (W23) Just Launched

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^{David J. Phillips @davj / 5:30 PM PST • January 24, 2023}  

Gluetrail is a no-code automation platform that simplifies data reconciliation, transformation, and aggregation. With Gluetrail, you can effortlessly bring together data from various sources and use it to trigger a wide range of actions, including field updates in business systems, slack/email alerts, and push data warehouses or Google sheets.

The team at Gluetrail understands the challenges that come with relying heavily on spreadsheet-based workflows in daily operations. This is because they have experienced it firsthand while building account scoring with demographic and intent data, creating sales alerts on upsell potential, and addressing or completing data in CRM. The constant need to create, rebuild and rely on spreadsheets was due to the lack of a system that would make it easy, efficient and flexible to prepare and act on data.

Gluetrail simplifies and unifies the process of data preparation and activation into a singe platform. It acts as a connector between your systems, middleware, and its main function is to manage data transformation configurations and actions, not store the data itself.

Easily establish connections to various business apps, Google Sheets, and data warehouses. The platform currently offers direct integration with a wide range of popular data warehouses, Google Sheet and Analytics, Hubspot, Salesforce, and more.

The platform has a user-friendly interface, you can easily reconcile and transform data without the need for coding. The platform offers a range of features such as lookups, aggregation, built-in formulas (such as growth rates, percentages of total, and forecasts), and manual inputs, all of which can be accessed and used through the intuitive interface.

You can easily activate the results of your data transformation and reconciliation with a variety of actions, such as push field or record updates to business apps, slack/email alerts, and Google sheets or data warehouses. These actions can be triggered on-demand or according to a schedule, providing you with a flexible and efficient way to manage your data.

Gluetrail offers a range of use cases to help you get started quickly and easily. The platform's template library showcases some the use cases, allowing you to begin using the platform within minutes. Additionally, you also have the option to start from scratch.

Some examples of Gluetrail users with the ability to quickly and easily build good use cases without the need for assistance from dev or data teams:

• Slack alert to BizDev & populate flag in CRM when a prospect’s web traffic grows more than X% month/month (using Similarweb + Salesforce data)
• Populate an account propensity to buy score in CRM based on historical win rates by many demographic data points (using Salesforce or Hubspot data)

Experience the benefits of Gluetrail for yourself! Sign up for early access and the team will reach out to you promptly to get started. Or, schedule a meeting with them to discuss your specific use case!