David J. Phillips @davj / 6:00 PM PST ⢠March 13, 2023
Persana AI launched on Y Combinatorâs "Launch YC" last week.
Persana AIÂ is an AI sales copilot that easily surfaces unique lead insights and generates personalized outbound in your company's voice. Boosting sales productivity with data-driven lead prioritization and lightning fast email generation.
Founded by Sriya Maram & Rush Shahani, they met while working at LinkedIn on the customer data platform and search teams, respectively. Rush has 4+ years of experience in NLP/gen-AI, while Sriya has been working in CDP/AI for businesses. They created Persana AI after realizing the limitations of generic AI models for business use-cases, based on their experience with a previously launched successful AI product.
HOW IT WORKS
Persana AI enables sales teams to take advantage of ripe opportunities by quickly generating hyper-personalized outbound messages in the company's voice. For instance, when a lead visits the company website or secures funding, Persana AI can alert the sales team and generate an email that can be sent immediately.
The startup's proprietary engine combines historical email campaign data, CRM and internal data, and publicly available data points to create a finely tuned model for the team. The platform can efficiently pinpoint leads with the highest probability of conversion, enabling sales teams to concentrate their efforts on these leads and achieve a greater ROI in a shorter amount of time.
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Products:
1. Personalized email combining different sources of insights đ
2. Chrome Extension to get insights and generate anywhere! đ
â3. Quickly get answers and be notified about high-intent leads. đ
"Start using the Sales Productivity platform of the future, today."
LEARN MORE
Visit www.persana.ai to learn more!
âFollow Persana AI on Twitter to stay updated.
If youâre a sales team that would like to try Persana AI, book a time with Sriya here!
If you have any intros to sales leaders be sure to reach out to the Persana team.
