Juxta recently launched!

Launch YC: Juxta — a GPS alternative 100x more powerful, with zero external hardware.

"Track anyone, anything, anywhere on earth in an instant."

Founded by John Ferrara

Juxta is a new way to track people and things anywhere around the world with zero external hardware required (i.e. satellites, beacons, free-floating chips, etc). Juxta lets businesses, defense agencies, and consumers instantly map an area and make it location aware in minutes. It’s super cheap, can work offline, is unjammable, and has truly universal coverage.

https://youtu.be/9A8X8NIbPBM

Why current tracking methods don’t work

Most tracking technologies today fail where people actually live and work. Over 90% of human activity happens indoors, yet GPS simply doesn’t function in enclosed spaces, and beacon systems like BLE or UWB cost upwards of $250,000 per site to install and maintain. Even outdoors, GPS breaks down in forests, dense urban areas, warzones, and remote regions—anywhere signal is weak, jammed, or obstructed. These limitations make traditional tracking systems expensive, unreliable, and fundamentally incomplete for real-world use.

Introducing the Universal Positioning System (UPS)

  • Zero hardware, all on-device.
  • Remotely deployable: map anywhere from anywhere.
  • Works anywhere: indoors, outdoors, underground.
  • Capable offline, unjammable, end-to-end encrypted.
  • Tracks anything with an IMU: phones, robots, vehicles, machinery.
  • Juxta delivers GPS-level (or better) accuracy at a fraction of the cost — with 10x the global coverage.

How UPS works

  1. Upload floorplans or satellite imagery to the Juxta web portal.
  2. Juxta vectorizes layouts, generates 3D spaces, and simulates millions of hyper-realistic movement paths.
  3. AI trains on this synthetic data to reduce drift.
  4. Models deploy directly to user devices — no manual setup or hardware required.

It already works and has tons of applications

  • Defense: Track personnel/assets in the field — no signals needed or frequencies emitted.
  • Robotics: Signed deals with companies like RC Mowers needing non-visual, offline positioning.
  • Warehousing/Logistics: Track assets in ports/facilities with no beacon install.
  • Healthcare: LOI signed to track patients via existing medical monitors.

Learn More

🌐 Visit www.usejuxta.org to learn more.
👉 Get started with hardware-free, remotely deployable tracking. Book a demo at: usejuxta.org.
📧 Email Juxta's CEO here.
👣 Follow Juxta on LinkedIn.

Posted 
July 8, 2025
 in 
Launch
 category
← Back to all posts  

Join Our Newsletter and Get the Latest
Posts to Your Inbox

No spam ever. Read our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.